9 January 2026 The analysis of our Christmas cards has some drama in it. For the first time, the number of secular cards has been greater than the number of sacred cards. The difference is modest, some 6% of the total number of cards received but significant for all that. The largest category of secular cards are those which feature wildlife, two-fifths of the total. Of that number two-fifths had robins as their central character. Other animals featured included dogs, highland cows, deer, a squirrel, a partridge, a wren. The most popular aspect of the nativity has always been cards which feature the exotic figures of the kings or the magi with their magical gifts – gold frankincense and myrrh. This compares with only one card featuring the shepherds on their own. Is it the mysterious journey, the wealth of kings or the ordinariness of shepherds? Having said this, the dove of peace has given the magi a run for their money. This doesn’t surprise me in a world which h...